Surrogate Branding : Gladius Rum Campaign
We conducted a Google Display Ads awareness campaign for Gladius Rum, utilizing surrogate branding techniques to boost brand exposure. The campaign aimed to heighten visibility and awareness of Gladius Rum among the target audience through strategic display ad placement across the Google Display Network.
- Precise ad placement on the Google Display Network
- Generated over 17,302,919 impressions
We strategically placed ads on the Google Display Network to showcase Gladius Rum's unique features, using surrogate branding techniques for brand recognition. Precise ad placement, compelling creatives, and continuous optimization were key to maximizing campaign effectiveness.
