Patanjali's Festive Branding in Kolkata - Durga Puja
We undertook a branding project for Patanjali during the Durga Puja season in Kolkata. This comprehensive initiative involved branding various pandal elements, metro station ticket counters, Howrah station LED screens, local train interiors, outdoor hoardings, metro wraps and engagement activities with Resident Welfare Associations (RWAs)
- Successfully elevated Patanjali's brand presence during Kolkata's Durga Puja season
- Engagement with local communities through strategic brand placements
- Showcase of brand elements at key touchpoints like pandals, metro stations, and trains
- Campaign underscored the importance of fostering local connections and reinforcing brand identity
Our strategy focused on maximizing brand exposure and engagement through strategic branding placements at pandals, metro stations, and train interiors. We designed eye-catching banners, arch gates, pillars, large towers, and kiosks to ensure prominent visibility. Additionally, we utilized LED screens at metro and train stations and deployed large outdoor hoardings to further amplify brand presence. Engagement activities with RWAs were conducted to establish a deeper connection with local communities.
