Integrated Marketing: Independent TV & URI Movie
In this case study, we explore our collaboration with Independent TV for a Movie Association Deal, focusing on the Bollywood movie "URI". Our partnership involved various components, including co-branded creatives, cinema branding, print, digital media, ATM branding, and on-ground meet 'n' greet events. This multifaceted approach aimed to maximize brand exposure and engagement around the movie release.
- Increased visibility and engagement
- Boosted brand recognition and consumer affinity
Our strategy was multifaceted. Co-branded creatives seamlessly merged Independent TV's brand with the movie's promotion. Cinema branding grabbed attention during screenings. Print and digital campaigns broadened our reach. ATM branding increased visibility, while meet 'n' greet events offered fans a firsthand brand experience.
